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A penalty from Google means that your search engine ranking will be affected.  Stay with useful and engaging content on Googles side that is great.  Its also important to write content relevant to your business.  You might attract an audience but not the right audience to your website, Should you write a post on something that doesnt pertain to your business. Publish Unique Content Some business owners fall prey to using market marketing business or a service article and to compose content.  While thats okay, do your research to guarantee the content you're currently getting isn't also printed on another site.  A simple way is to conduct a search of this very first paragraph of any content that you purchase from a writer or business. Check out this informative article about how to write content that is original, if you arent able to outsource your blog articles.    Write Regularly A situation seen with company blogging is that business owners begin writing and then cease after a short period of time.  Maintain an editorial calendar and adhere to a program for blogging. Its important to recognize that there's essentially no limit to the maximum amount of blogging you do, Even though you should strive to site as a minimum.  A blog that hasnt been updated in a few years may lead people that encounter it to think the business is inactive as well. You can eventually become the thought leader in your business, Should you write about something enough on your site.  While thought leadership is vital, not every article has to be award-worthy.  Here are 130 ideas business blog topics which you may use all year long.    Split the Text No one likes to see a giant block of text.

 

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If your article is a list of tips or must-dos, name your article.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is much more appealing to readers than a long post with seemingly no organization.  Long blocks of text may intimidate readers . Reduce bounce speed by breaking up blog articles into easily digestible pieces of info.    Use Images Another way to break text up would be by including pictures.  Images and keep readers interested and graphics are visually attractive.  Returning to the example in the very first stage, if youre writing a blog post and youre using key words that are targeted for it include pictures of this award in the site article!  Post images of a party or this award ceremony to celebrate the winners. Use a free stock photograph instead of not adding any picture in any way, In case you dont have any images to add.  Remember that properly tagging your images can help boost the SEO of this blog article to.   Images have the capacity to position on Google.  Learn more here.   Set realistic expectations Dont expect blog success instantly.  Results will take some time.  Business sites can help convert traffic into prospects instantly because they allow a business owner to show off their knowledge and expertise. This doesnt mean working for you or that blogging right.   Follow these methods for your blog and you need to see results!  For help download our free guide below: This post was published July 29, 2015 July 6, 2018 and updated.

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You know that writing blog articles that are fantastic is only half the battle, Should you use blogging to promote your company.  Knowing how to name them, share them and when to post them may make all the difference read, commented on and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 blogs by publishers such as content marketers, individuals and media firms. When Should You Post In case youre posting only on weekdays, like 87 percent of the blog articles in the study, you might want to rethink your strategy.  Websites posted on weekends got more shares.  Saturdays were the very best afternoon for sharing: Even though only 6.3percent of articles in the analysis were printed on Saturdays, these posts got 18% of all social shares. To 6 p.m. Eastern time), most involvement with and social sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, using a major spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for sharing or weekends articles on social media later at night rather than during business hours. Social sharing dropped drastically, once post titles went beyond 60 characters, nevertheless.  In case you ask a question on your post titles research says Yeswhile 95 percent of blog post names didnt include a question mark, people who did received nearly two times as many shares that are social as the average.  Keep in mind, though, that posts with a couple of question marks had the smallest quantity of shares. Takeaway: When you name blog articles, start looking for a middle ground.  Questions spark interest, but dont go overboard.  using exclamation points and dont capitalize like a tween girl.  Where Do Readers Share Most social sharing of site articles happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total societal shares, Facebook Shares for 26.7 percent and Facebook Likes for 33.8 percent.

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Want more tips to Advertise your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you get to learn small business owners, comment on our numerous articles, to ask questions about marketing and receive special offers from our partners on business services. Word Press has been around for a while today and is a CMS capable of building about any kind of Website you would want.  With that Word Press started as a platform for blogging.  You can observe a lot of its ancient influences exist, although a huge amount has grown since its beginning. While sites are often contained by contemporary Word Press websites, theyre just part of this Word Press site as complete.  Blogs are added on so frequently that they are almost considered an afterthought when it is time to put them in.  While we strongly recommend a blog for most websites, we also need to caution people about using blogs improperly or slapping them together too hastily. Belowwe examine suggestions and some blogging standards to make sure your Word Press blog is a resource that we want to read.  Readability Determines Retention If you look at a blog post, you can immediately tell if youre going to read the entire article based on its ease of reading. Unless that content is amazing, we typically dont stay on these pages for at least a couple paragraphs, even if that!  When putting together your site, its isnt fighting your layout.  Below are few tips to keep your legibility in order: Use fonts for site body text.